Website accessibility issues unpicked in Better connected 2008 supplement from Socitm Insight

Source: Socitm
Published Friday, 18 April, 2008 - 13:40

    *  Testing for ‘technical accessibility’ to WCAG standards is an appropriate part of Better connected’s assessment of local authority websites, but usability testing for disabled people is also important
    * As well as 37 sites achieving WCAG 1.0 level A this year, 86 other council sites estimated to be ‘basically technically accessible’.
    * Survey of those achieving Level A conformance indicates benchmark of good practice in managing technical accessibility
    * Reporting of Better connected results to be developed to encourage better understanding of council sites’ accessibility performance and scope for improvement

Socitm Insight has published a special report on website accessibility following evidence from its annual Better connected report that local authorities have continuing difficulties in delivering websites that work well for disabled people – even though they perform better than other sectors on this aspect of web development.

A world denied: a supplement for Better connected 2008 on website accessibility covers:

    * what is involved in making websites accessible to disabled people
    * different methods of measuring website accessibility
    * results of accessibility testing for Better connected 2008
    * details of common accessibility failures and what they mean to disabled users
    * guidance for achieving accessibility from top local authority performers in this field.

Testing and analysis of local authority performance on website accessibility has been a feature of Better connected ever since the report was first published in 1998.  However, growing awareness of the importance of the issue, as well as apparent differences of opinion among experts about measuring and improving accessibility performance, prompted Socitm Insight to explore further, and report on, these issues.  

Socitm Insight invited the Public Sector Web Management Group (PSWMG), which has been highly critical of the testing and reporting of accessibility in Better connected, to participate in developing the content for the supplement. Details of comparative testing of a sample of council websites by PSWMG and RNIB (Socitm Insight’s accessibility testing contractor) are reported.  Analysis of the comparative findings shows substantial agreement on what is inaccessible, although PSWMG places greater emphasis on usability issues.  

In its analysis of what makes a website work for disabled people, the Better connected supplement follows the BSI PAS 78 accessibility guidance which makes the distinction between technical accessibility and usability.  The Better connected supplement defines technical accessibility as the ability of any person, using any technology in any circumstance to access web content. Usability, in this context, is the ability of a disabled person to perform the same task, in the same time, at the same time, at the same cost and at the same convenience as a person who is not disabled. A site that offers good technical accessibility might not be usable by disabled people, if layout and other design issues do not take their needs into account.

The supplement makes clear that Better connected tests and ranks websites on their technical accessibility, with reference to WCAG 1.0 standards.  Since technical accessibility is a necessary (if not sufficient) condition to enable disabled people to use websites, Socitm Insight remains convinced that testing, reporting and ranking sites on technical accessibility is completely appropriate.  However, it also strongly advocates user testing, and includes sample user testing in its Better connected research.

In terms of the reporting of accessibility in Better connected, Socitm Insight is concerned that by reporting only passes and failures at Level A, the level of achievement of councils in this area can be misinterpreted. For next year’s report it is considering:

    * Reporting more detail from the RNIB assessment so that councils know if their sites are basically accessible with isolated errors, or basically inaccessible with many errors. This would be in line with presentation of assessments for other criteria covered in the Better connected report.  

    * Making clearer the distinction between technical accessibility (that can be readily tested for Better connected across the whole local authority sector) and usability for disabled people (which cannot)

Writing in the foreword to the supplement, accessibility expert Julie Howell, who chairs the Web Accessibility Technical Committee (IST/45) that is currently working on a new British Standard, emphasises the fact that the importance of website accessibility goes well beyond the field of disability rights: ‘Research has shown that people who don’t have disabilities perform far better on sites that have been optimised for disabled people’ she says.

A world denied: a supplement for Better connected 2008 on website accessibility is a 48pp supplement to Better connected 2008.  This is available free of charge to Socitm subscribers.  The cost to others is £50 (private sector from £80).  The items come bundled with a complimentary copy of the Socitm Insight DVD A World Denied: website accessibility the movie. Finally, there is also an associated working paper of 32pp that contains results of comparative testing of 10 websites by RNIB and PSWMG, available free of charge to Socitm Insight subscribers and PSWMG members.